Archive · 9 Sep 2026
WestEnd Films Boards World Sales for Niki Lauda Documentary
Lauda is a new documentary about famous racing driver Niki Lauda.
He won the Formula One World Championship three times.
The film will show how he became a top driver.
It will also describe his serious crash in 1976 and how he returned to racing.
After racing, Lauda became an entrepreneur and helped start an airline.
The documentary will include interviews with his family, rivals, and other racing leaders.
James Erskine is directing the film, which is still being made.
WestEnd Films will try to sell the film to buyers around the world.
WestEnd Films has acquired world sales rights to Lauda, a documentary about three-time Formula One champion Niki Lauda.
The film is directed by Emmy-nominated filmmaker James Erskine and produced by Noah Media Group with New Black Films.
Lauda covers Lauda’s racing career, near-fatal 1976 crash, return to competition, and work as an entrepreneur and airline founder.
Interviews include Lauda’s son Mathias, Daniel Brühl, Alain Prost, Nico Rosberg, Mario Andretti, Emerson Fittipaldi, and other Formula One figures.
Sky, ORF, and Canal+ will release the documentary in the United Kingdom, Austria, and France, respectively.
- Who
- Niki Lauda, filmmaker James Erskine, Noah Media Group, New Black Films, and WestEnd Films are central to the project.
- What
- WestEnd Films has boarded world sales for Lauda, a feature documentary about Niki Lauda’s life and career.
- When
- The film is currently in production, and sales will launch at the upcoming TIFF market.
- Where
- The documentary will be released by Sky in the United Kingdom, ORF in Austria, and Canal+ in France.
- Why
- The film aims to explore Lauda’s racing career, 1976 crash, business ventures, and life beyond the track.
- Subject
- Three-time Formula One World Champion Niki Lauda
- Director
- Emmy-nominated filmmaker James Erskine
- Production
- Noah Media Group, in association with New Black Films
- Sales company
- WestEnd Films
- Production status
- Currently in production
- Sales launch
- Upcoming TIFF market
- Regional broadcasters
- Sky, ORF, and Canal+