Archive · 11 Jun 2025
Better Nutrition Aims for Rs 100 Crore Revenue in FY27
Imagine a company that makes food extra healthy!
Better Nutrition is a company that makes foods like rice and flour with extra vitamins and minerals, which are like superpowers for your body.
They get these foods from farmers who grow special seeds.
The company appeared on a TV show called Shark Tank, which helped them grow super fast!
They plan to sell their food online and in stores.
The goal is to earn a lot of money by selling healthy food and help people in places where they live, without making them change their eating habits too much.
The company's revenue has grown quickly, and they're aiming to make even more money in the future, hoping to provide more products to people.
Better Nutrition targets Rs 100 crore in revenue by FY27.
The company expects Rs 27 crore revenue in FY26.
It focuses on quick commerce and tier 2 cities.
Better Nutrition provides farmers biofortified seeds.
The brand gained prominence after appearing on Shark Tank India.
- Who
- Better Nutrition, co-founded by Prateek Rastogi and Aishwarya Bhatnagar, and backed by PV Sindhu.
- What
- Better Nutrition, a biofortified food brand, aims to increase its revenue by launching new products.
- When
- Better Nutrition aims for FY27; gained prominence in February.
- Where
- Based in Lucknow, Better Nutrition is targeting tier 2 cities.
- Why
- Better Nutrition wants to make fortified food more accessible and plans to expand its product range.
- Target Revenue FY27
- Rs 100 crore
- FY25 Revenue
- Rs 11.5 crore
- Expected FY26 Revenue
- Rs 27 crore
- Initial Revenue Channels
- Quick commerce, e-commerce, website
- Initial Products
- Biofortified atta and rice
- Expansion Products
- Zinc, iron enhanced pulses, protein rice