Creators Cultivate Fandom for Sports Beyond Cricket

In India, where cricket is super popular, some sports players are also becoming creators on social media to make other sports like basketball, chess, and F1 more popular.

Dhruv Barman, who plays basketball, teaches others and posts videos online to help grow the sport.

Sagar Shah started ChessBase India to share stories about chess players, and now many people follow them.

The Prime Volleyball League uses social media to get more people interested in volleyball.

These creators help brands notice these sports and even make money by promoting products.

They face competition from bigger influencers, but they believe their dedicated fans are important.

The NBA and other organizations also work with these creators to make sports more popular in India.

They think that in the next few years, Indian sports like basketball will become even more successful worldwide.