Archive · 14 Aug 2026
PUMA Suede gets desi makeover with Jaipur Rugs
Two companies worked together to make special sneakers.
PUMA is a big shoe company.
Jaipur Rugs is a company that makes beautiful handmade rugs.
Together they made a new version of a famous shoe called the PUMA Suede.
The shoes come in colors like maroon, dusty rose, ochre, and sand.
These colors come from the rugs instead of the usual bright sneaker colors.
The collection is called 'The Legacy Lives On.'
A special saying for the shoes talks about how sneakers were born on the street and the rugs were born in the villages of Rajasthan.
We do not know yet when the shoes will be sold or how much they will cost.
PUMA partnered with Jaipur Rugs for a new 'The Legacy Lives On' collection featuring its Suede sneaker.
The collection uses colors from Jaipur Rugs' craft palette: maroon, dusty rose, ochre, and sand.
The campaign tagline reads, 'The Suede was born on the street, and Jaipur Rugs was born in the villages of Rajasthan.'
Release date and pricing for the collaboration have not yet been announced.
The campaign showcases Suede shoes in shades matching Rajasthani rugs, drawing from Jaipur Rugs' colors instead of PUMA's usual vibrant tones.
- Who
- PUMA and Jaipur Rugs
- What
- A collaborative 'The Legacy Lives On' collection of PUMA Suede sneakers in colors drawn from Jaipur Rugs' palette
- When
- Not specified in the articles; release date has yet to be announced
- Where
- Announced in New Delhi; the colors draw from Jaipur Rugs' Rajasthani craft heritage
- Why
- To combine the street heritage of the Suede sneaker with the village craft heritage of Jaipur Rugs
- Brands involved
- PUMA and Jaipur Rugs
- Collection name
- The Legacy Lives On
- Product
- PUMA Suede sneakers
- Colors
- Maroon, dusty rose, ochre, sand
- Campaign tagline
- The Suede was born on the street, and Jaipur Rugs was born in the villages of Rajasthan.
- Release date
- To be announced
- Pricing
- To be announced