Archive · 28 Jul 2025
Food-Inspired Beauty Trends are on the Rise in Cosmetics
Makeup is getting inspiration from food!
Think "latte makeup" or "strawberry freckles."
Brands are using food-related words to make makeup feel fun and comforting, like a treat.
This trend isn't entirely new; it's often old makeup ideas with new names to catch your eye.
These trends are spreading from places like China and Korea, and now Indian brands are using local food names to appeal to customers.
It's all about making a connection with how things feel, like ASMR, and offering a new way to express yourself with makeup!
Food-related makeup trends like "latte makeup" and "glazed donut skin" are experiencing a surge in popularity.
These trends evoke feelings of comfort, nostalgia, and reward for consumers, transforming cosmetics into emotional experiences.
The novelty of these trends is maintained through new names and repackaging of existing makeup techniques.
Indian cosmetic brands are adapting global trends by introducing products with Indian-inspired names and visuals, like "masala chai" and "jalebi glaze."
Experts believe that food will remain a versatile marketing tool in the beauty industry, fostering engagement through pleasure and self-care.
- Who
- Consumers and makeup brands are embracing these trends.
- What
- Food-inspired makeup trends are gaining popularity.
- When
- The trends are currently popular, with some originating from East Asia.
- Where
- The trends are popular globally, with specific examples in India and East Asia.
- Why
- To create emotional experiences, and utilize food as a way to connect and market to consumers.
Marketing Strategy
Adaptation
The use of food related marketing
Marketing Strategy
Food related nomenclature has existed forever in the realm of hair care products
Adaptation
The increased intensity and consistency of beauty brands using food-related marketing differentiates itself from past marketing.
- Trend Examples
- Latte makeup, glazed donut skin, strawberry freckles, jelly lips.
- Social Media Reference
- Pinterest (2023)
- Marketing Strategy
- Using food terms to evoke emotion and familiarity.
- Adaptation
- Indian brands introducing products with local food names.
- Core Concept
- Using the sensory aspects of food in cosmetics