Archive · 29 Jul 2026
Rapido's Ownly Focuses on Affordability in Food Delivery
Rapido's food delivery platform, Ownly, is trying something different in India's food delivery market.
Instead of charging high commissions like Swiggy and Zomato, Ownly doesn't charge restaurants any fees.
They believe this will attract more customers and restaurants, even if they make less money per order.
Ownly thinks that making food delivery cheaper will lead to more repeat orders and keep customers coming back.
They also use Rapido's existing delivery network to keep costs low.
While Swiggy and Zomato focus on higher order values and subscription programs, Ownly is betting on affordability and a zero-commission model to grow.
They have already signed a deal with the National Restaurant Association of India and are expanding beyond Bengaluru.
Ownly prioritizes new customers and restaurant sign-ups over gross order value (GOV).
Ownly operates on a zero-commission model, aiming to make a small profit on every order.
Ownly avoids subscription programs and relies on low delivery costs and advertising for revenue.
Ownly has signed a memorandum of understanding with the National Restaurant Association of India (NRAI).
Ownly is expanding beyond Bengaluru in the coming quarter.
- Who
- Rapido's food delivery platform Ownly
- What
- A strategy focused on affordability and zero-commission model
- When
- Launched in March 2024, expanding beyond Bengaluru in the coming quarter
- Where
- Initially in Bengaluru, with plans to expand to other regions
- Why
- To drive higher repeat purchases, ordering frequency, and retention by making food delivery more affordable
Ownly's Strategy
Swiggy and Zomato's Strategy
Growth Metrics
Ownly's Strategy
Ownly prioritizes new customers and restaurant sign-ups over gross order value (GOV).
Swiggy and Zomato's Strategy
Swiggy and Zomato focus on improving profitability through higher order values, advertising, and subscription programs.
Commission Model
Ownly's Strategy
Ownly operates on a zero-commission model, aiming to make a small profit on every order.
Swiggy and Zomato's Strategy
Swiggy and Zomato charge restaurant commissions and offer subscription programs for additional revenue.
Monetization Strategy
Ownly's Strategy
Ownly avoids subscription programs and relies on low delivery costs and advertising for revenue.
Swiggy and Zomato's Strategy
Swiggy and Zomato use subscription programs like Gold and One to subsidize memberships and increase revenue.
- Company
- Rapido
- Food Delivery Platform
- Ownly
- Founder and Head of Ownly
- Aravind Sanka
- Launch Date
- March 2024
- Number of Restaurants
- 20,000
- Market Size (2024)
- $9.1 billion
- Projected Market Size (2030)
- $27 billion
- CAGR
- 19%