Archive · 5 Dec 2025
India Leads Global AI Adoption with Younger Users Driving Growth
A new study by OECD and Cisco found that countries like India, Brazil, Mexico, and South Africa are using AI more than richer countries.
Younger people, especially those under 35, are the biggest users of AI.
In India, most people trust and find AI useful, and many have completed AI training.
However, older adults use AI less and are unsure about trusting it.
People in these countries also spend a lot of time on screens, which can affect their well-being.
The study suggests that governments and businesses should focus on digital literacy and supporting mental health.
India, Brazil, Mexico, and South Africa lead in AI adoption, with India having 66.4% active users.
Over 50% of users under 35 actively use AI, finding it helpful in daily life.
Older adults, especially over 45, use AI less and express uncertainty about trusting it.
India's users spend over five hours daily on recreational screen time, linked to lower life satisfaction.
77.9% of Indian respondents have completed AI training, with 56.8% planning further training.
- Who
- Younger adults, especially under 35, in emerging economies like India, Brazil, Mexico, and South Africa
- What
- Rapid adoption and use of generative AI tools
- When
- Current trends based on a 2024 study
- Where
- India, Brazil, Mexico, and South Africa, with comparisons across 14 countries
- Why
- Younger users find AI helpful and have completed training, while older adults are less engaged
- Countries Surveyed
- 14
- Respondents
- 14,600
- AI Users Under 35
- Over 50%
- India's Active AI Users
- 66.4%
- India's AI Trust Level
- 84%
- India's AI Training Completion
- 77.9%
- Daily Screen Time in India
- Over 5 hours
- Cisco AI Training Staff
- 26,000