Britannia Aims for Half Sales from Rural Markets

Britannia, the company behind biscuits like Good Day, is focused on selling more in the countryside.

Currently, 40% of their sales come from rural areas, but they want to increase it to 50% in the next few years.

They're expanding their reach by getting their products directly into small villages, and the rural market is growing faster than the urban market.

Britannia believes rural consumers want the same products as city dwellers, like smartphones and biscuits.

They're also hoping that new tax changes will give people some financial relief.

Unlike some smaller companies, Britannia isn't as reliant on online stores and quick delivery services because they have their own distribution network.