12 months ago
Indian Tourists Prioritize Sustainable Travel
Many people in India are choosing to travel in ways that help the environment and support local communities.
More than 70% of Indian travelers now think about sustainability when they plan trips.
They're bringing their own water bottles, recycling, and trying not to use plastic.
They're also visiting places outside of the busy season and exploring local shops and cultural activities.
People believe that making travel sustainable is a shared responsibility, with governments and travel companies also playing a role.
73% of Indian travelers prioritize sustainable options when booking trips.
42% of global travelers prioritize sustainable travel.
34% of Indian travelers consider sustainability of a property a key factor.
48% of Indian travelers carry reusable water bottles.
Indian travelers believe sustainability is a collective responsibility.
- Who
- Indian tourists
- What
- Are increasingly prioritizing sustainable travel.
- Where
- India and destinations traveled to by Indian tourists.
- When
- Observed over the past year, in line with World Tourism Day 2025.
- Why
- To engage with culture, reduce waste, and make responsible travel choices.
Key facts
- Sustainable Travel Priority (Indian Tourists)
- 73%
- Global Sustainable Travel Priority
- 42%
- Factor in Property Sustainability (India)
- 34%
- Indian Travelers w/Reusable Bottles
- 48%
- Indian Travelers Recycling Garbage
- 42%
- Indian Travelers Avoiding Single-Use Plastics
- 39%
Timeline
Conclave 2025 spotlighted eco-friendly practices and pushed for sustainable tourism.
Then, Indian travelers began prioritizing environmental consciousness.
Quotes
Santosh Kumar
Regional Manager, South Asia at Booking.com
“At Booking.com, we are committed to empowering both our partners and travellers with seamless options and resources to embrace sustainability and make meaningful, responsible choices.”
businesstoday.in
“The responsibility isn’t just on travellers; governments, service providers, and global travel platforms must unite in making sustainable travel choices easier for everyone.”
businesstoday.in
