Archive · 13 Sep 2025
Sunsilk's Rebrand Celebrates Sisterhood with Viral Dance Hit
Sunsilk, the hair care brand, has gotten a makeover!
They teamed up with the Mohan sisters to create a fun music video and a new style.
This video, called "Nachdi Kudi," is super special because it features 16 different dance styles, setting a record!
The song celebrates confidence and being yourself.
The Mohan sisters also created a dance style called Bouncenatyam.
This rebrand is all about Sunsilk being modern and inspiring young women.
Sunsilk launched a rebrand and cultural campaign with the Mohan Sisters.
The "Nachdi Kudi" music video set an Asian Book of Records record, featuring 16 dance forms.
The rebrand includes new packaging and storytelling for a modern look.
The campaign highlights sisterhood, music, and self-expression.
The campaign involved collaborators like Ruel Dausan Varindani, Vikram Montrose and others.
- Who
- Sunsilk and the Mohan Sisters
- What
- Sunsilk launched a rebrand campaign with the song and music video "Nachdi Kudi", setting a record for featuring 16 dance forms in one track.
- When
- Announced September 13, Mumbai (India)
- Where
- Mumbai, India
- Why
- To rebrand Sunsilk with a modern identity, and celebrate individuality, sisterhood, and self-expression through music and dance.
- Brand
- Sunsilk
- Collaboration
- Mohan Sisters
- Record
- Asian Book of Records
- Music Video
- Nachdi Kudi
- Dance Forms Featured
- 16