Archive · 19 Dec 2025
Instagram Launches TV App for Reels
Instagram has made a new app for TVs so you can watch Reels on a bigger screen.
It's starting in the US on Amazon Fire TVs.
The app shows short videos in categories like comedy and sports, and you can control it with your TV remote.
Right now, it's free of ads, but they might add them later.
Instagram wants to make watching Reels more fun with friends and family.
After testing, they plan to bring the app to more countries and other TV devices.
Instagram launched a dedicated TV app for Reels, starting with Amazon Fire TV in the US.
The app organizes content into interest-based channels like comedy, travel, and sports.
Users can navigate with a TV remote, like or comment on videos, and switch between accounts.
The app is currently ad-free but monetization is expected as it expands.
Instagram plans to bring the app to more countries and non-Fire TV devices after testing.
- Who
- Instagram (Meta)
- What
- Launched a dedicated TV app for Reels
- When
- Announced this week, pilot in the US
- Where
- Amazon Fire TV devices, expanding globally
- Why
- To compete with traditional broadcasters and video-sharing rivals, and to enable communal viewing
- Platform
- Feature
- Reels on TV
- Initial Availability
- Amazon Fire TV (US)
- Content Format
- Vertical videos
- Monetization
- Ad-free during testing
- Future Plans
- Expansion to more devices and countries