Archive · 24 Jul 2025
Sony Pictures Hires Digital Boss to Boost Creator Economy
Sony Pictures Television is trying to get involved with online content creators.
They hired Matt Ford, who used to work at places like the BBC, to help them make new shows and partner with online creators, especially in the UK.
Ford will work on creating content for streaming services, social media, and other digital platforms.
This move is happening because TV companies are now looking to work more with people who make content online.
Ford's job is to find new ideas and help Sony create digital content.
Sony Pictures Television hired Matt Ford as VP, Commercial, Digital.
Ford will focus on digital content creation and creator partnerships in the UK.
Ford previously worked at BBC Studios, Channel 4's 4Studio, and other digital media companies.
The new role aims to create digital-first content for various platforms.
Ford's hiring reflects a broader trend of traditional media working with digital creators.
- Who
- Sony Pictures Television hired Matt Ford.
- What
- Sony Pictures Television hired Matt Ford as VP, Commercial, Digital to focus on digital content and creator partnerships.
- When
- The hiring occurred recently.
- Where
- The focus is on the UK market.
- Why
- To create digital-first original content and engage with digital creators.
- New Role
- VP, Commercial, Digital
- Hiree
- Matt Ford
- Employer
- Sony Pictures Television
- Focus
- Digital content and creator partnerships
- Reporting to
- EVP, UK & Europe Matthew Justice
- Previous Experience
- BBC Studios, Channel 4, CoLabX