Archive · 27 Sep 2025
IBTIDA: Reimagining Indian Cultural Heritage for Modern Times
IBTIDA is like a party that brings back old Indian traditions in a new way.
It's run by Tanvi and Anubhav, who want to share music, stories, beautiful clothes, and tasty food.
They host events called 'mehfils' where people can relax, listen to music, and chat.
It's meant to be cozy, like listening to your grandma tell stories.
They want to make sure young people enjoy and understand their heritage by mixing old and new ideas, so the traditions stay alive.
They plan to launch in Hyderabad in September 2025.
IBTIDA aims to revive the intimacy of traditional Indian cultural gatherings, or 'mehfils'.
The initiative incorporates music, textiles, fashion, food, and storytelling to create a holistic cultural experience.
IBTIDA seeks to connect younger audiences with Indian heritage by offering authentic experiences.
The events create an ecosystem with craft, textiles, and design on display, not just music.
Collaborations are key, bringing together classical and contemporary elements to engage youth.
- Who
- Tanvi Singh Bhatia and Anubhav Jain
- What
- IBTIDA, an initiative reviving Indian cultural heritage through intimate mehfils that combines music, textiles, fashion, food, and conversation.
- When
- Debut on September 27, 2025
- Where
- Leela, Hyderabad
- Why
- To connect younger audiences with authentic Indian traditions and revive cultural elements
- Founders
- Tanvi Singh Bhatia and Anubhav Jain
- Focus
- Reviving Indian cultural heritage through mehfils
- Elements
- Music, textiles, fashion, food, and conversation
- Goal
- Connect younger audiences with Indian traditions
- Format
- Intimate baithak (gathering)