1 hr ago
Producer Anupriya Says Miracle Saved Hanuman Ansh in Theatres
Producer Anupriya was worried that the film might be leaving theatres.
She avoided a phone call because she expected bad news.
Instead, the caller said the film had survived.
The film was also going to receive more screens from the following Monday.
Anupriya called this a miracle.
She said the film had not been heavily promoted.
Many people were recommending it to others.
She thanked the audience for helping the film succeed.
Producer Anupriya said she initially avoided a call because she feared the film had been removed from theatres.
The call instead informed her that the film had survived and would receive more screens from the coming Monday.
Anupriya described the development as a miracle.
She said the film had received little promotional support and was succeeding through word of mouth.
According to Anupriya, audiences are connecting with the film and effectively became its marketing team.
- Who
- Producer Anupriya discussed the film's theatrical performance.
- What
- A phone call revealed that the film had survived and would receive more theatre screens.
- Where
- In theatres.
- When
- The additional screens were expected from the coming Monday; no specific date was provided.
- Why
- Anupriya attributed the film's performance to audience love and word-of-mouth recommendations rather than formal promotion.
Key facts
- Film
- Hanuman Ansh
- Producer quoted
- Anupriya
- Key development
- The film was expected to receive more screens from the coming Monday.
- Promotion
- Anupriya said little promotional activity had been undertaken.
- Audience response
- She said audiences were loving and connecting with the film.
- Marketing source
- Anupriya credited word of mouth and the audience.
Quotes
Anupriya
Producer discussing the film’s theatrical release and audience response
“And obviously now you're seeing the amount of love, it's only been word of mouth. Promotion kuch nahi kia hai. People are just loving it. They're just connecting with it. So, all thanks to the people who really were the ones who actually became our marketing team”
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“But then that call was actually saying that 'No, you've survived. A miracle has actually happened. From the coming Monday, the number of screens will be increasing in theatres'.”
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