Archive · 13 Dec 2025
Google Report Identifies 4 Types of Indian Travellers
Google made a report about how Indians travel.
They found four types of travellers.
The first type, Memory Makers, are young people who travel to make special memories like going to concerts or festivals.
The second type, Globetrotters, are millennials who love comfort and luxury and plan their trips carefully.
The third type, Novice Travellers, are first-time travellers who are careful with money and prefer budget-friendly trips.
The last type, Religious Pilgrims, are people of all ages who travel to places like Varanasi and Haridwar for spiritual journeys.
Social media helps all these travellers decide where to go and what to do.
Google's report identifies four types of Indian travellers: Memory Makers, Globetrotters, Novice Travellers, and Religious Pilgrims.
Memory Makers are Gen Z travellers who plan trips for special moments and travel for longer periods.
Globetrotters are millennials who enjoy comfort and luxury, often planning long international holidays.
Novice Travellers are first-time travellers, mostly young Gen Z women, who prefer budget-friendly trips.
Religious Pilgrims are travellers of all ages who focus on culture and faith, visiting places like Varanasi and Haridwar.
- Who
- Google India
- What
- Identified four types of Indian travellers in their latest travel report
- When
- December 13, 2025
- Where
- India
- Why
- To understand how Indians travel today and the motivations behind their travel choices
- Report Name
- Travel Rewired: Decoding the Indian Traveller
- Memory Makers
- Gen Z, plan trips for special moments, travel for longer periods
- Globetrotters
- Millennials, enjoy comfort and luxury, frequent flyers
- Novice Travellers
- First-time travellers, mostly young Gen Z women, prefer budget-friendly trips
- Religious Pilgrims
- All age groups, focus on culture and faith, budget-friendly
- Social Media Influence
- Plays a big role in travel choices, YouTube and Search are key platforms
