Archive · 14 Aug 2025
Lifelong Online Raises $13M at $500M Valuation
Lifelong Online, a company that sells products like kitchen appliances and fitness equipment, has received $13 million in new funding.
This values the company at $500 million.
Investors who previously invested in the company participated in this round.
The company sells its products online, including through platforms like Amazon and Flipkart.
Lifelong Online makes nearly half of its products in India.
The company's revenue increased last year, but it also had a net loss.
This funding round happens as other companies in the appliances market are also raising money, driven by a growing market and government incentives.
Lifelong Online, a D2C consumer durables brand, raised $13 million in funding.
The funding round values Lifelong Online at $500 million.
Existing investors like Hero’s Sunil Kant Munjal and Tanglin Ventures participated.
Lifelong Online sells home and kitchen, and health and fitness products online.
The company's net loss widened to INR 63 Cr in FY24, while operating revenue rose to INR 380 Cr.
- Who
- Lifelong Online, a D2C consumer durables brand.
- What
- Lifelong Online raised $13 million in funding.
- When
- Recently.
- Where
- Delhi NCR, India.
- Why
- To deploy capital for general business expenses, amid a growing market for consumer durables.
- Funding Amount
- $13 million
- Valuation
- $500 million
- Existing Investors
- Sunil Kant Munjal, Tanglin Ventures, others
- Founded
- 2015
- Categories
- Home & Kitchen, Health & Fitness
- FY24 Net Loss
- INR 63 Cr
- FY24 Operating Revenue
- INR 380 Cr