7 hrs ago
Apple Plans Leaner Teams, Faster Launches and Greater AI Use
John Ternus is reportedly changing how Apple works after becoming its chief executive.
He wants Apple to release products more often instead of mainly launching them twice a year.
He also wants smaller teams and expects engineers to do more work.
Apple has begun cutting some jobs and reducing projects in several divisions.
Some workers may be able to find other jobs inside Apple before leaving the company.
Apple is also considering using artificial intelligence for some customer-service work.
The company is planning products such as camera-equipped AirPods, smart glasses and a redesigned iPhone.
Apple hopes these changes will lower costs, improve competition and create more revenue.
John Ternus is reportedly pursuing leaner teams, faster product launches, cost cuts and new revenue sources at Apple.
Apple is planning camera-equipped AirPods, smart glasses and a redesigned iPhone for next year.
The hardware engineering division has dismissed several program managers and about half a dozen directors, with affected employees given time to seek other roles.
Apple has reduced or canceled projects involving Siri, Vision Pro, AI software engineering and Fitness+.
The company is reportedly planning to replace about 5,000 AppleCare customer-service roles with artificial-intelligence systems.
- Who
- John Ternus and Apple are at the center of the reported restructuring; affected employees include engineers, directors and AppleCare customer-service professionals.
- What
- Apple is reportedly planning leaner teams, more frequent product launches, layoffs, greater artificial-intelligence use and new revenue initiatives.
- Where
- The changes concern Apple, the Cupertino-based technology company, across several of its divisions.
- When
- The changes were reported weeks after Ternus became CEO; hardware-engineering dismissals began in the previous two weeks, with some further cuts possible later this year or early next year.
- Why
- Ternus reportedly wants to improve competitiveness in the artificial-intelligence era, accelerate development, reduce costs and increase revenue.
Key facts
- Reported leader
- John Ternus
- Company
- Apple
- Planned products
- Camera-equipped AirPods, smart glasses and a redesigned iPhone
- Reported job cuts
- About 5,000 AppleCare customer-service roles
- Affected areas
- Siri, Vision Pro, AI software engineering and Fitness+
- Potential timing
- Some additional layoffs could occur later this year or early next year
- Long-term planning
- Some early planning meetings for 2027 reportedly considered higher budgets and headcount
Sources
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