Archive · 9 Aug 2025
Sweetgreen Shares Plunge After Ripple Fries Fail
Sweetgreen, a salad chain, is getting rid of its ripple fries because they weren't helping the business.
The fries, meant to be a healthier option, were causing problems in the kitchen.
This decision comes after the company's sales have dropped for the second time in a row, and the stock price fell sharply.
Sweetgreen is now trying to get customers back by focusing on its main products like chicken and vegetables, improving recipes, and offering special deals.
They're also working on making their food seem like a better value to customers.
Sweetgreen is discontinuing its ripple fries after five months due to operational complexity and focus on core products.
The chain reported a second consecutive quarterly sales drop, leading to a 23% stock price decrease.
Sweetgreen is experiencing a sales pullback, particularly in large urban markets.
The company is now projecting a 4% to 6% drop in same-store sales for the year, revising its previous flat expectation.
Sweetgreen is focusing on improving operations by increasing protein portions, upgrading recipes, and introducing limited-time offers.
- Who
- Sweetgreen Inc., its customers, and investors.
- What
- Sweetgreen is discontinuing its ripple fries and experiencing a sales decline.
- When
- The decision was announced recently, following a second-quarter sales drop.
- Where
- The news is relevant to Sweetgreen locations.
- Why
- Due to operational complexity of the fries and the desire to improve sales and operations.
- Stock Drop
- 23%
- Fries Discontinued After
- 5 months
- Comparable Sales Drop (Q2)
- 7.6%
- 2024 Expected Same-Store Sales Decline
- 4% to 6%
- Fries Price
- $4.95