Archive · 11 Aug 2025
Counterpart Studios Launches, Plans to Make TV Differently
Imagine a company called Counterpart, created by people who made successful TV shows before.
They want to make good TV shows but make them less expensive.
They're producing several new shows, including a Dexter series and a dark comedy.
Counterpart is different because they plan the whole show, not just the script, to keep costs down.
They also help new comedians and are trying to change how late-night shows work.
It's like they're a friendly company, making cool TV while being smart with money.
Tony Hernandez, Lilly Burns, and Elise Henderson launched Counterpart Studios, an independent production company.
Counterpart is producing four series, including dramas Dexter: Original Sin and Maximum Pleasure Guaranteed.
The company aims to produce high-quality content at a cost-effective price, adapting to the current market.
Counterpart self-finances projects and focuses on offering a production plan alongside scripts.
The company is committed to developing comedy and reinventing late-night formats to support talent.
- Who
- Tony Hernandez, Lilly Burns, and Elise Henderson, along with Sarah Madigan.
- What
- Counterpart Studios launched to produce TV and film projects.
- When
- About a year after the founders left Jax Media.
- Where
- Based in the U.S., with filming locations including New York and Atlanta.
- Why
- To create high-quality content efficiently and support new talent.
Industry Challenges
Counterpart's Strategy
Budgetary Pressures
Industry Challenges
Streamers and networks are reducing budgets.
Counterpart's Strategy
Counterpart's approach is to deliver premium content that makes sense for the budget.
- Company Name
- Counterpart Studios
- Founders
- Tony Hernandez, Lilly Burns, Elise Henderson, and Sarah Madigan
- Current Projects
- Dexter: Original Sin, Dexter: Resurrection, Free Bert, Maximum Pleasure Guaranteed
- Focus
- Cost-effective production and talent development
- Funding
- Self-financed