Archive · 28 Jul 2025
China's Gold Demand Falls Since 2013 Amid Price Hikes
China's interest in gold jewelry has dropped by almost half since 2013.
This is mainly because gold prices have gone up and the economy isn't growing as fast.
Even though people are buying less gold by weight, they're actually spending more money on it.
This is because people see gold as a good investment.
Economic changes and shifts in population, like fewer marriages and births, also play a role in how much gold people want to buy.
China's gold demand has decreased by 49% since 2013.
Surging gold prices and slowing economic growth are cited as key factors.
India's gold offtake recovered in 2024.
Gold jewellery consumption value is rising despite the decline in demand.
Factors like economic growth, interest rates, and demographics affect demand.
- Who
- Chinese consumers
- What
- China's gold demand has fallen by 49% since 2013.
- When
- The decline occurred since 2013, with data up to 2024.
- Where
- China
- Why
- Due to rising prices, slowing economic growth, and demographic changes.
Reasons for Decrease
Long-term View
Economic Factors and Consumer Preferences
Reasons for Decrease
Slowing economic growth.
Long-term View
Consumers' weakened interest in gold.
Demographic Impact
Reasons for Decrease
Market liberalization in 2001 increased demand.
Long-term View
The decline in birth rates and marriages negatively impact demand.
- Peak Demand Year
- 2013
- Demand Decline
- 49% since 2013
- 2013 Demand
- 938.80 tonnes
- 2024 Demand
- 479.14 tonnes
- Q1 2025 Spending
- 84 billion Chinese yuan
- Q1 2025 Increase
- 29% quarter-on-quarter