Archive · 2 Aug 2025
Kriti Sanon's Hyphen Skincare Aims for Rs 1,200 Crore
Kriti Sanon, a Bollywood actress, started a skincare brand called Hyphen with the help of the team behind mCaffeine.
In just two years, the brand has made Rs 400 crore.
Kriti and her team, including Tarun Sharma, are now aiming for Rs 1,200 crore in the next few years.
Kriti invested in the company's growth and is pushing for higher targets, aiming to build on their rapid success.
Kriti Sanon's skincare brand, Hyphen, has achieved an annual revenue of Rs 400 crore in two years.
The brand was launched approximately two years ago by Sanon in collaboration with the team behind mCaffeine.
Sanon invested capital in the brand's initial growth.
The company initially aimed for Rs 100 crore in the first year.
Hyphen now targets Rs 1,200 crore revenue in the next few years.
- Who
- Kriti Sanon and the team behind mCaffeine, including Tarun Sharma.
- What
- The financial performance and future targets of the skincare brand Hyphen.
- When
- Launched approximately two years ago, with current financial targets for the coming years.
- Where
- India
- Why
- To expand the brand and build on its current success in the skincare market.
Sharma's Vision
Sanon's Vision
Revenue Goals
Sharma's Vision
Sharma proposes a target of Rs 1,000 crore revenue in the next four years
Sanon's Vision
Sanon envisions the possibility of Rs 1,200 crore
- Brand Name
- Hyphen
- Launch Year
- Approximately two years ago
- Current Revenue
- Rs 400 crore (annual)
- Target Revenue
- Rs 1,200 crore (in a few years)
- Key People
- Kriti Sanon, Tarun Sharma
