Archive · 30 May 2025
Mahindra Thar Roxx to Feature Dolby Atmos Sound System
Imagine listening to music in your car and feeling like you're in a concert hall!
The new Mahindra Thar Roxx is doing just that with a special sound system called Dolby Atmos.
This means the sound will be all around you, making every drive more fun.
The company is also making more of these cars because they're so popular, so you won't have to wait as long to get one.
The new system will have a lot of great features including an app to play your favorite music.
The Mahindra Thar ROXX AX7L will feature Dolby Atmos audio.
This collaboration aims to redefine the in-car aural experience.
The Thar Roxx has been a popular product in the Indian market.
Production ramp-up has reduced the waiting period.
The infotainment system includes Ganna app integration.
- Who
- Dolby Laboratories and Mahindra & Mahindra Ltd.
- What
- The Mahindra Thar ROXX AX7L variant will feature Dolby Atmos sound.
- When
- Announced on May 30, 2025.
- Where
- India.
- Why
- To enhance the audio experience for customers and offer a more immersive in-car entertainment experience.
- Model
- Mahindra Thar ROXX AX7L
- Feature
- Dolby Atmos sound system
- Partners
- Dolby Laboratories, Mahindra & Mahindra Ltd.
- Sales
- Over 2.5 lakh combined sales of Thar Roxx and 3-door
- Infotainment
- Ganna app integration
- Waiting Period Reduction
- From 18 to 6 months