Archive · 27 Dec 2025
Sahaj Insurance partners with LIC for rural distribution
Sahaj Insurance Services, which is part of the Kanoria Foundation, has teamed up with LIC to sell insurance products in rural and semi-urban areas.
This partnership aims to help people in these areas understand and buy life insurance policies.
Sahaj has a big network of digital centres that serve many people, and they plan to sell about 10 crore policies in the first year.
They also want to help people access government-backed insurance schemes.
This collaboration is expected to make insurance more accessible and improve financial security for many citizens.
Sahaj Insurance Services has partnered with LIC to distribute insurance products in rural and semi-urban areas.
The collaboration aims to improve insurance awareness and adoption, contributing to financial inclusion and social security objectives.
Sahaj's network of 4.5 lakh digitally enabled rural centres will facilitate access to LIC's life insurance products and services.
Sahaj plans to sell about 10 crore policies in the first year of operation.
The partnership will also facilitate access to government-backed insurance and social security schemes.
- Who
- Sahaj Insurance Services and Life Insurance Corporation of India (LIC)
- What
- Partnership for insurance distribution in rural and semi-urban areas
- When
- Announced on Friday
- Where
- India
- Why
- To improve insurance awareness and adoption, and contribute to financial inclusion and social security objectives
- Companies Involved
- Sahaj Insurance Services, Life Insurance Corporation of India (LIC)
- Target Areas
- Rural and semi-urban parts of India
- Objective
- Improve insurance awareness and adoption
- Sahaj's Network
- 4.5 lakh digitally enabled rural centres
- Target Policies
- 10 crore policies in the first year
- Regulatory Approval
- Corporate agency licence from IRDAI
- Services Offered
- Life insurance, health insurance, government-backed schemes
