Archive · 20 Jul 2025
Apollo, Ares Increase Sports Investments, Eyeing Growth
Big companies called Apollo and Ares are putting more money into sports.
Ares is starting a new fund so regular people can invest, too.
Apollo might make a special fund just for sports.
They're doing this because they see a lot of potential to make money in sports, like lending money to teams or buying small parts of them.
Both companies have already made deals with sports teams.
Ares wants to get $100 billion from regular investors by 2028.
They're looking to invest in everything from sports teams to the media and entertainment around them.
Apollo and Ares are increasing investments in sports.
Ares is creating a new media and entertainment fund for individuals.
Apollo is considering a permanent capital vehicle for sports finance.
Both firms are responding to opportunities in the sports market.
Ares and Apollo have already made investments in sports teams and leagues.
- Who
- Apollo Global Management and Ares Management Corp.
- What
- Apollo Global Management and Ares Management are expanding their investments in sports.
- When
- Ongoing; Ares began talking to investors recently.
- Where
- Focusing on sports leagues and businesses.
- Why
- To capitalize on the growing sports market and related investment opportunities.
Investment Focus
Individual Investor Approach
Fund Accessibility
Investment Focus
Focus on traditional investment vehicles.
Individual Investor Approach
Expand into more accessible funds for individual investors.
- Companies Involved
- Apollo Global Management, Ares Management
- Ares Asset Base
- $546 billion
- Ares Fund Target
- $100 billion from individual investors by 2028
- Ares Dedicated Fund
- $3.7 billion (closed in 2022)
- Apollo Investments
- Loans to teams like Sporting Lisbon and Nottingham Forest