Archive · 4 Sep 2025
Smartphone Durability is a Must-Have for Indian Consumers
A recent study in India shows that people really care about how tough their smartphones are.
Almost everyone wants phones that can handle a little rough treatment, like rain or accidental drops.
Many users worry about breaking their phones or losing their photos and videos.
Repairs can be expensive, adding to household costs.
Phone makers like Oppo are responding by making phones that are tested to be very durable, so people can use their phones without constant worry.
Nearly 80% of Indian smartphone users consider durability very important.
78% of users avoid using their phones in risky conditions due to damage concerns.
35% of users worry about damaging their devices.
About 42% of respondents spent between ₹2,001 and ₹5,000 on repairs.
Oppo devices undergo rigorous testing, including drop tests and water immersion.
- Who
- Smartphone users in India, Counterpoint Research, Oppo
- What
- Smartphone durability preferences and concerns
- When
- 2025 (Study year)
- Where
- India
- Why
- To understand consumer behavior regarding smartphone durability.
- Study Title
- India Smartphone Durability Consumer Study 2025
- Research Firm
- Counterpoint Research
- Participants
- 4,500+
- Cities Surveyed
- 26
- Users Worried About Damage
- 35%
- Users Willing to Pay for Data Recovery
- 40% willing to pay over ₹5,000
- Oppo User Durability Rating
- 86% positive
- Oppo Drop Test
- 14,000 drops from 2.5 meters