Archive · 20 Nov 2025
Aditya Aluminium's 'Project Basketry' Empowers Rural Women, Promotes Sustainability
Aditya Aluminium started a project called 'Project Basketry' to help rural women in Odisha make things out of bamboo.
They taught 15 women how to make useful things like baskets and bins.
These women sold their products and made a lot of money.
Now, the company wants to help 100 more women do the same thing.
This project also helps the environment because bamboo grows fast and doesn't need much water or chemicals.
Aditya Aluminium launched Project Basketry to create steady income opportunities for rural women in Sambalpur district, Odisha.
The project aims to empower local artisans by reviving traditional bamboo craftsmanship and ensuring a consistent supply of raw material.
A 40-day training program was organized for 15 women artisans, who produced and sold 1,350 bamboo products, generating Rs 1,71,870 in revenue.
The company plans to scale the project to 100 rural women across multiple villages in the Rengali Block, developing it into a 'Cluster of Bamboo Craft'.
Project Basketry also promotes environmental sustainability by encouraging bamboo cultivation and reducing dependence on timber.
- Who
- Aditya Aluminium, rural women in Sambalpur district, Odisha
- What
- Launched Project Basketry to empower rural women through bamboo craftsmanship
- When
- Project started in September 2024
- Where
- Sambalpur district, Odisha
- Why
- To create steady income opportunities, promote environmental sustainability, and develop a 'Cluster of Bamboo Craft'
- Project Name
- Project Basketry
- Implemented By
- Aditya Aluminium, Uphold Earth
- Location
- Laumal and adjoining villages, Sambalpur district, Odisha
- Target Group
- Rural women
- Initial Training Participants
- 15 women
- Total Products Sold
- 1,350 bamboo products
- Total Revenue Generated
- Rs 1,71,870
- Target for Current Financial Year
- 100 rural women across multiple villages in Rengali Block
