Archive · 24 Aug 2026
Global Brands Expand India’s Luxury Branded Residences Market
Branded residences are luxury homes connected to famous international brands.
In India, more people with growing wealth are interested in these homes.
They want more than a good address and are asking what extra benefits the brand provides.
Several Indian developers are working with fashion, hospitality and lifestyle companies.
M3M India has projects linked to The Trump Organization, ELIE SAAB and Jacob & Co.
Smartworld Developers’ Trump Residences Gurgaon sold all its homes on the first day.
Other projects include ELIE SAAB homes in Noida, YOO homes in Gurugram and Westin Residences Gurugram.
The article says these branded homes are likely to become more important in India’s luxury housing market.
India’s branded-residences market is growing as wealthier buyers seek luxury homes with broader lifestyle offerings.
The global segment has expanded from 169 launches in 2011 to 611, with 1,019 projected by 2030.
M3M India’s branded portfolio covers nearly 6.9 million square feet and has potential revenue exceeding ₹20,000 crore.
Trump Residences Gurgaon sold all 298 homes on launch day in April 2025, with allotments totaling ₹3,250 crore.
Projects involving ELIE SAAB, YOO, Marriott International and Westin are expanding branded residences across Gurugram and Noida.
- Who
- Indian developers including M3M India, Smartworld Developers, Dalcore and Whiteland Corporation, working with global brands and hospitality companies.
- What
- The branded-residences market is expanding through luxury housing projects connected to brands such as The Trump Organization, ELIE SAAB, YOO and Westin.
- When
- The article was published on August 24, 2026; Trump Residences Gurgaon launched in April 2025.
- Where
- India, particularly Gurugram and Noida.
- Why
- Rising wealth and more sophisticated buyer expectations are increasing demand for homes that offer more than a prestigious address.
- Global market growth
- Branded-residence launches increased from 169 in 2011 to 611, with Knight Frank projecting 1,019 by 2030.
- M3M portfolio
- Nearly 6.9 million square feet, with potential revenue exceeding ₹20,000 crore.
- M3M branded-residence share
- Branded residences represent nearly 16% of M3M’s gross development value and around 8% of its developable area.
- Trump Residences Gurgaon
- 298 residences across two 51-storey towers; all sold on launch day with allotments of ₹3,250 crore.
- The Billionaire’s Block
- M3M’s Gurugram project is anchored by ELIE SAAB residences and included ₹3,500 crore of investment across its ELIE SAAB projects.
- Westin Residences Gurugram
- The project spans nearly 20 acres, includes about 1,600 residences across 13 towers and starts at around ₹7 crore.