Archive · 13 Jan 2026
Standard Chartered Expands Wealth Banking Beyond Top Indian Cities
Standard Chartered Bank wants to help more rich people in India who aren't in the biggest cities.
They plan to open more special banking areas in smaller cities and hire more people to help these customers.
They also have a new fancy credit card with lots of cool rewards, like free golf and restaurant discounts.
The bank is focusing on building strong relationships with customers instead of just selling single products.
Standard Chartered aims to increase affluent banking centers from 20 to 35 by the end of 2025.
The bank is present in 41 cities across India, including smaller cities like Bhopal and Ludhiana.
They plan to hire 700 relationship managers by the end of 2026 to serve affluent and SME clients.
A new metal credit card with unlimited rewards and lifestyle privileges is being offered to qualified customers.
The bank's strategy focuses on multi-product client relationships rather than standalone products.
- Who
- Standard Chartered Bank
- What
- Expanding wealth banking services beyond top-tier cities in India
- When
- 2025 and 2026
- Where
- India, including cities like Bhopal, Ludhiana, Amritsar, Chandigarh, and Dehradun
- Why
- To reach emerging, affluent, and high net-worth individual clients
- Affluent Centers
- 35 by end of 2025
- Total Branches
- 98
- Cities with Presence
- 41
- Relationship Managers (RMs)
- 700 by end of 2026
- New Credit Card
- Metal card with unlimited rewards and lifestyle privileges
