Archive · 20 Nov 2025
Children's Skincare: A New Battlefield
A new skincare line for kids caused a big argument.
Some people think it's bad to sell skincare to kids, but others say it's about safety and fun.
Kids are already interested in beauty products, and some think the fight about this new line is silly.
Shay Mitchell's Rini skincare line for children aged 3 and up sparked controversy
Critics argue it's a strategy to hook children on unnecessary products early
Brands defend their products as safer alternatives for sensitive skin
Children's interest in beauty products is growing, with a 'Sephora kids' phenomenon
Some argue the backlash against Rini is overblown, focusing on safe, responsible experimentation
- Who
- Shay Mitchell, children, parents, critics
- What
- Launched Rini, a skincare line for children aged 3 and up
- When
- Recently
- Where
- US, social media, stores like Sephora
- Why
- To cater to children's growing interest in beauty products, or to hook them on unnecessary products early, depending on perspective
Critics
Brands and Supporters
Hooking children early
Critics
A strategy to create lifelong customers and foster appearance anxieties
Brands and Supporters
A safe, fun way for children to experiment with products responsibly
- Product Category
- Skincare for children and tweens
- Age Range
- 3 years and up
- Critics' Concern
- Hooking children on unnecessary products early
- Defense from Brands
- Safer alternatives for sensitive skin