Archive · 6 Nov 2025
Mo Abudu Launches Pan-African Digital Platform EbonyLife ON Plus Globally
Imagine a new app called EbonyLife ON Plus that just launched all over the world!
It's like a special online clubhouse made by Africans for everyone.
Inside, you can watch cool movies and shows that tell African stories.
You can also learn new things from masterclasses and even shop for African clothes and art.
It has fun ways to win prizes and special events to join.
The app's boss, Mo Abudu, says it's a "complete lifestyle ecosystem."
It's designed to be inspiring and connect people, while making sure that the stories and money from them stay in Africa.
You can download it on your phone or tablet right now!
EbonyLife Group has launched its global digital platform, EbonyLife ON Plus, available on the App Store and Google Play.
The platform features five pillars: Watch It, Learn It, Shop It, Win It, and Live It, offering original films, series, masterclasses, fashion, rewards, and events.
Content includes films like Idris Elba's 'Dust to Dreams,' original series such as 'Her Perfect Life' and 'Baby Farm,' and podcasts like 'Moments with Mo.'
EbonyLife ON Plus aims to empower and connect users while keeping the economic and cultural benefits of storytelling within Africa.
An AI-driven learning tool called ELEV8 provides over 5,000 videos for skill development and cultural exploration.
- Who
- EbonyLife Group, led by CEO Mo Abudu
- What
- Launched its global digital platform, EbonyLife ON Plus, offering entertainment, learning, fashion, and live experiences.
- When
- Today
- Where
- Globally, available via the App Store and Google Play.
- Why
- To put African stories back in African hands, celebrate African creativity, and keep economic and cultural benefits on the continent, while providing a global audience with unique content.
Global Africans
Global Non-Africans
Content Focus
Global Africans
Prioritizes African stories, creativity, and culture.
Global Non-Africans
Offers a broad range of African entertainment, learning, and lifestyle content accessible worldwide.
Ownership and Benefit
Global Africans
Aims to keep economic and cultural benefits of storytelling on the continent.
Global Non-Africans
Provides a global audience with access to unique African content and experiences.
- Platform Name
- EbonyLife ON Plus
- Launch Date
- Today
- Availability
- App Store and Google Play
- CEO
- Mo Abudu
- Core Pillars
- Watch It, Learn It, Shop It, Win It, Live It
- Key Content Examples
- Dust to Dreams, Her Perfect Life, Iyawo Mi, Baby Farm, Ajosepo, Black, Brilliant & Bold
- Learning Tool
- ELEV8 (AI-driven tool with over 5,000 videos)