Archive · 11 Dec 2025
Bank of Baroda Launches Masterstroke Campaign with Sachin Tendulkar
Bank of Baroda has started a new advertising campaign called Masterstroke.
It features the famous cricketer Sachin Tendulkar.
The campaign is about four banking products: home loans, car loans, business loans, and a special savings account.
The bank wants to show how choosing the right financial partner can help people achieve big life goals, like buying a house or a car, or growing a business.
The campaign will be shown on TV, in newspapers, on social media, and in cinemas all over India.
Bank of Baroda was started in 1908 and is mostly owned by the Indian government.
It has many branches and serves lots of customers around the world.
Bank of Baroda launched the Masterstroke campaign featuring Sachin Tendulkar as its global brand ambassador.
The campaign promotes four retail banking products: home loans, car loans, MSME loans, and the bob Masterstroke Lite Savings Account.
The initiative aims to position the bank as a trusted financial partner and increase customer acquisition.
The campaign will be executed through a 360-degree media strategy across multiple platforms in various languages.
Bank of Baroda was founded in 1908 and is majority-owned by the Government of India, serving over 180 million customers globally.
- Who
- Bank of Baroda, Sachin Tendulkar
- What
- Launch of Masterstroke campaign promoting retail banking products
- When
- December 10, 2025
- Where
- Pan-India and 15 countries
- Why
- To position the bank as a trusted financial partner and increase customer acquisition
- Bank
- Bank of Baroda
- Ambassador
- Sachin Tendulkar
- Products Promoted
- Home loans, car loans, MSME loans, bob Masterstroke Lite Savings Account
- Launch Date
- December 10, 2025
- Media Strategy
- 360-degree across TV, print, social media, radio, outdoor, cinema
- Global Reach
- 15 countries, 65,000 touchpoints, 180 million customers
- Ownership
- 63.97% owned by Government of India
- Founded
- 1908
