Archive · 19 Aug 2025
Asus India Gears Up for Festive Season with AI PCs
Asus, a computer company, is getting ready for a big sale season in India!
They're launching new computers and using different ways to sell them, like online stores and quick delivery services.
They want to sell to younger customers and those who want to upgrade their tech.
Asus is also focused on making computers with AI, which can do smart things.
They're opening stores where people can try out the computers and offering deals to help people get new ones, including special color options for their laptops.
They're expanding to smaller towns and offering services like quick repairs and trade-in programs.
Asus India is preparing for the festive season with new product launches and expanded sales channels.
The company is focusing on AI PCs, gaming laptops, and new color options to attract customers.
Asus aims to reach younger buyers and refresh customers through online-offline integration.
They are expanding with quick commerce platforms like Zepto and Swiggy Instamart.
Asus offers programs like assured buyback to help customers upgrade their devices.
- Who
- Asus India
- What
- Asus is implementing a sales and marketing strategy for the festive season, focusing on new products, AI PCs, and expanded channels.
- When
- The strategy is for the upcoming festive season, starting mid-September.
- Where
- India
- Why
- To capture demand and strengthen its position in the consumer PC market, especially among Gen Z buyers and gamers.
Customers seeking advanced computing
Customers with basic requirements
Computing needs
Customers seeking advanced computing
Customers need more powerful PCs
Customers with basic requirements
Customers needs for computers are varied
- Online Sales Share
- 30% (regular quarters), increases during festive season
- Market Share in High-End GPUs
- 60%+
- Share Among Buyers Under 30
- 55%
- AI PC Price Point
- Starting at ₹60,000
- Service Centers
- 200+
- Pin codes served
- 14,900