Archive · 20 Jul 2025
White Goods Makers Hope for Strong Sales During Festive Season
White goods companies, like those that sell air conditioners and washing machines, are hoping to have a better sales season.
They are expecting a big boost in sales, up to 40%, starting around August, because of festivals.
The first half of the year was slow due to unusual weather and fewer people buying things.
Companies are launching new products and offering easy payment plans to attract customers.
Although sales have been weak, especially for air conditioners, manufacturers hope for a sales increase.
Experts think that sales will remain slow until the festivals.
Consumer durables makers anticipate up to 40% year-on-year growth in the festive season.
The industry saw degrowth in cooling appliances due to unseasonal showers.
Premium segments showed more traction, but growth is expected in refrigerators and washing machines.
Companies are introducing new models and financing options to boost sales.
Analysts believe demand will remain weak until the festive season, particularly for air conditioners.
- Who
- Makers of consumer durables.
- What
- White goods makers anticipate sales growth in the upcoming festive season.
- When
- Festive season starts in August.
- Where
- India
- Why
- To make up for slow sales in the first half of the year.
Industry Optimism
Analyst Concerns
Sales Forecast
Industry Optimism
Anticipate up to 40% growth.
Analyst Concerns
Demand will remain weak, especially for air conditioners.
- Expected Growth
- Up to 40% year-on-year
- Industry Segment
- Consumer Durables
- Companies Mentioned
- Godrej, SPPL
- Products Mentioned
- Air Conditioners, Refrigerators, Washing Machines
- Festivals Mentioned
- Onam, Diwali
- Analyst View
- Demand weak until festive season