Archive · 6 Dec 2025
Chinese Hiker Clarifies Clothing Tag for Missing Children
A hiker named Deng from Jilin province in China wore a special tag on his backpack while hiking.
Many people online criticized him, thinking the tag was for returning clothes.
Deng explained that the tag actually had information about a missing child to help find them.
The tag was part of a project by a clothing brand called NO1NW, which has been running for four years.
The brand updates the tags with information about missing children every one to two years.
This helped people understand the real purpose of the tags and stopped the online criticism.
A hiker from Jilin province, China, wore a clothing tag while hiking, sparking online criticism.
The tag contained information about a missing child as part of a charity initiative by the clothing brand NO1NW.
Many online users misunderstood the tag's purpose, linking it to e-commerce return policies.
Deng clarified that the backpack and ski suit were purchased outside the return window, making the criticism misplaced.
The tags are part of a four-year public welfare project by NO1NW, updated every one to two years with information about missing children.
- Who
- Deng from Jilin province and the clothing brand NO1NW
- What
- A hiker wore a clothing tag to raise awareness about missing children
- When
- The tags are updated every one to two years, and the project has been running for four years
- Where
- Jilin province, China
- Why
- To raise public awareness about missing children and prevent abuse of e-commerce return policies
- Hiker's Name
- Deng from Jilin province
- Tag Purpose
- Contains information about missing children
- Clothing Brand
- NO1NW
- Project Duration
- Four years
- Tag Update Frequency
- Every one to two years