Archive · 17 Nov 2025
IHCL Acquires Controlling Stake in Luxury Wellness Brand Atmantan
India's biggest hotel company, IHCL, is buying a majority share, 51%, of a fancy wellness place called Atmantan.
Atmantan is known for its special health programs.
IHCL wants to use Atmantan's wellness ideas and its own hotel know-how to grow this brand.
The people who started Atmantan will work with IHCL to make the wellness brand even bigger.
They plan to use IHCL's large customer list to help more people discover Atmantan's health and relaxation services.
This move helps IHCL start offering more integrated wellness experiences.
Indian Hotels Company (IHCL) is acquiring a 51% stake in Sparsh Infratech Private Limited, the owner of the luxury wellness brand Atmantan.
The acquisition grants IHCL full ownership of the Atmantan brand and its wellness expertise.
This move signifies IHCL's entry into the integrated wellness segment, catering to the growing demand for immersive wellness experiences.
Atmantan's founders, Sharmilee and Nikhil Kapur, will partner with IHCL to expand the brand globally.
IHCL plans to leverage its Taj InnerCircle customer base of 13 million to foster Atmantan's growth.
- Who
- Indian Hotels Company (IHCL) and Atmantan founders Sharmilee and Nikhil Kapur
- What
- IHCL to acquire a 51% stake in the luxury wellness brand Atmantan
- When
- Agreements signed November 17, 2025
- Where
- Atmantan is located in Mulshi near Pune, India
- Why
- To enter and expand in the integrated wellness segment by combining Atmantan's expertise with IHCL's hospitality experience and customer base.
IHCL's Perspective
Atmantan Founders' Perspective
Market Expansion Strategy
IHCL's Perspective
IHCL aims to enter and expand in the integrated wellness segment globally, leveraging Atmantan's expertise and its own hospitality background.
Atmantan Founders' Perspective
Atmantan's founders are keen to leverage IHCL's hospitality expertise and customer base to reach a wider audience and expand the brand's philosophy globally.
Leveraging Customer Base
IHCL's Perspective
IHCL plans to utilize its Taj InnerCircle's 13 million-strong customer base to fuel Atmantan's growth.
Atmantan Founders' Perspective
Atmantan's founders see the Taj InnerCircle's customer base as a key asset for expanding their wellness programs to a broader audience.
- Brand
- Atmantan
- Acquirer
- Indian Hotels Company (IHCL)
- Owned By
- Sparsh Infratech Private Limited
- Stake Acquired
- 51%
- Location
- Mulshi near Pune, India
- Customer Base to Leverage
- Taj InnerCircle's 13 million-strong customer base