Archive · 26 Sep 2025
Hero MotoCorp and Thums Up Launch Thunderwheels 2.0
Thums Up and Hero MotoCorp are teaming up again to launch Thunderwheels 2.0.
This partnership offers young people in India the chance to win a Hero Xtreme 250R motorcycle by scanning QR codes on special Thums Up packs.
The motorcycle is designed for thrill and performance, which fits the Thums Up brand.
This collaboration will involve TV, digital films, and artist collaborations to promote the campaign.
The aim is to inspire adventure and encourage self-expression.
Thums Up and Hero MotoCorp are collaborating on Thunderwheels 2.0.
The campaign offers a chance to win a Hero Xtreme 250R.
The Xtreme 250R is a premium 250cc streetfighter motorcycle.
Consumers can scan QR codes on Thums Up packs to participate.
The campaign will be amplified through various media channels.
- Who
- Hero MotoCorp and Thums Up
- What
- Launched Thunderwheels 2.0 featuring the Xtreme 250R
- When
- Launching in August 2025
- Where
- India
- Why
- To offer consumers a chance to own the Hero Xtreme 250R and to engage with young consumers
- Partners
- Hero MotoCorp and Thums Up
- Product
- Hero Xtreme 250R
- Campaign Name
- Thunderwheels 2.0
- Campaign Slogan
- Dum hai toh scan kar
- Availability
- India
- Launch Date
- August 2025