Archive · 13 Jun 2025
Meta Study: Social Media Key to Product Discovery for Shoppers
Many Indian shoppers are now finding new products on social media, especially on platforms like Instagram and Facebook.
A new study shows that about 80% of shoppers discover products this way.
People are watching short videos and using these platforms to research products before buying them.
This means that social media is changing how people decide what to buy.
The study included a few thousand people aged between 16 and 64.
8 in 10 Indian shoppers discover new products via social media.
98% of these discoveries happen on Meta platforms like Instagram and Facebook.
Short-form videos and Reels are effective for product discovery.
Shoppers increasingly use online platforms for research before purchasing.
The study included 2,548 internet users aged 16-64.
- Who
- Indian shoppers and Meta
- What
- Indian shoppers are increasingly discovering products through social media platforms like Instagram and Facebook.
- When
- Recently
- Where
- India
- Why
- To understand consumer behavior and the impact of social media on purchasing decisions.
- Platforms
- Instagram, Facebook
- Discovery Method
- Social Media
- Shoppers Discovering Products
- 80%
- Meta Platform Users
- 98%
- Study Participants
- 2,548 internet users (ages 16-64)
