Archive · 12 Oct 2026
Festive Online Sales Reach Nearly Rs 24,000 Crore
Online stores in India had a very busy start to their festive sales.
A consultancy estimated that people bought about Rs 24,000 crore worth of goods in two days.
Shoppers placed around 8-9 crore orders on several shopping platforms.
Mobile phones made up the biggest share of sales by value.
Electronics and fashion also brought in large amounts.
Many people in smaller towns bought affordable festive clothes.
Overall sales were about six times higher than a usual day's business.
The estimates describe sales across the first two days, not the entire festive season.
E-commerce sales were estimated at around Rs 24,000 crore in the first two days of festive promotions.
Redseer estimated shoppers placed 8-9 crore orders across platforms including Amazon, Flipkart, Meesho and Ajio.
Mobile phones led sales by value, contributing an estimated Rs 9,100-9,600 crore, or 38-40% of the total.
Consumer electronics accounted for 25-27% of sales, while fashion contributed 15-18%.
Fashion gross merchandise value grew 22-25% year-on-year, and sales were around six times the usual daily run rate.
- Who
- Shoppers and e-commerce platforms including Amazon, Flipkart, Meesho and Ajio.
- What
- Online festive-sale purchases were estimated at around Rs 24,000 crore in two days.
- When
- The first two days of the festive season sale; the article does not specify the dates.
- Where
- India.
- Why
- The article attributes the sales to growth in order volumes and broader spending across product categories.
- Estimated sales
- Around Rs 24,000 crore; Redseer also described the total as over USD 2.5 billion, close to Rs 24,200 crore.
- Orders
- An estimated 8-9 crore across platforms.
- Participating shoppers
- Around 60-65 million, according to Redseer Associate Partner Nikhil Dalal.
- Mobile phones
- 38-40% of sales, or Rs 9,100-9,600 crore.
- Consumer electronics
- 25-27% of sales, or Rs 6,000-6,500 crore.
- Fashion
- 15-18% of sales, or Rs 3,630-4,350 crore; fashion GMV rose 22-25% year-on-year.
- Sales pace
- GMV was around six times the usual daily run rate.