43 mins ago
FlixBus Partners With Tourism Ministry to Promote Responsible Indian Travel
FlixBus and India’s Ministry of Tourism have agreed to work together.
They want more people to discover places across India.
The partnership is part of the Incredible India campaign.
FlixBus will use its buses and website to show both famous and less-known destinations.
Some buses will carry special Incredible India branding.
A new website section will suggest themed travel routes.
Another campaign will encourage cleaner and more responsible travel.
It will also ask travelers to respect nature and local communities.
FlixBus signed a memorandum of understanding with India’s Ministry of Tourism.
The partnership promotes Indian destinations and responsible travel under the Incredible India campaign.
FlixBus will showcase established and lesser-known destinations through its intercity network and digital platform.
Selected routes will feature co-branded Incredible India coaches and a “Trails of India” travel microsite.
The “Har Safar, Swachh Safar” campaign will promote sustainable travel, environmental awareness and respect for local communities.
- Who
- FlixBus and India’s Ministry of Tourism, represented in the announcement by Tourism Minister Gajendra Singh Shekhawat.
- What
- They signed an MoU to promote Indian destinations and responsible travel under the Incredible India campaign.
- Where
- Across Indian destinations, using FlixBus’ intercity network and digital platform.
- When
- The partnership was announced on World Tourism Day.
- Why
- To broaden destination discovery and encourage sustainable, environmentally aware and inclusive travel.
Key facts
- Parties
- FlixBus and the Ministry of Tourism, Government of India
- Agreement
- Memorandum of understanding
- Campaign
- Incredible India
- Branded coaches
- Co-branded Incredible India coaches on select routes
- Digital initiative
- “Trails of India” microsite featuring thematic travel circuits
- Sustainability campaign
- “Har Safar, Swachh Safar”
- Announcement occasion
- World Tourism Day
Quotes
Gajendra Singh Shekhawat
India’s Minister of Tourism
“Our partnership with FlixBus brings together its technology-enabled platform and intercity network with the Ministry’s vision of taking India’s tourism story to a wider audience. We believe this partnership can help open up new avenues for destination discovery while promoting a more conscious and inclusive travel experience.”
thehansindia.com
Sources
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