Archive · 26 May 2025
Radico Khaitan Launches TRIKL and Morpheus Whiskies
Radico Khaitan, a company making alcoholic drinks, has released two new whiskies.
One is called TRIKL, an Indian Single Malt, aimed at the luxury market and costs between Rs 3,500 and Rs 4,500.
It's made at the Rampur Distillery and available in some Indian states, with plans for global distribution.
The other whisky is Morpheus Super Premium Whisky, priced between Rs 1,200 and Rs 1,500, targeted toward a younger, aspirational consumer group.
It builds on the success of their Morpheus Brandy.
Morpheus Whisky is made with a mix of imported and local ingredients.
These launches show Radico Khaitan's plan to offer a wide range of premium alcohol options.
Radico Khaitan launched two new whiskies: TRIKL and Morpheus.
TRIKL is an Indian Single Malt priced between Rs 3,500 and Rs 4,500.
Morpheus Super Premium Whisky is priced between Rs 1,200 and Rs 1,500.
TRIKL aims to elevate Indian spirits on the world stage.
Morpheus Whisky is made with imported Scotch malts and Indian grain spirits.
- Who
- Radico Khaitan
- What
- Launched TRIKL Indian Single Malt and Morpheus Super Premium Whisky
- When
- May 26, 2025 (publication date).
- Where
- Key markets in India, including Uttar Pradesh, Haryana, and Maharashtra.
- Why
- To expand its presence in the premium spirits market and cater to different consumer segments.
- TRIKL Whisky Price
- Rs 3,500 to Rs 4,500
- Morpheus Whisky Price
- Rs 1,200 to Rs 1,500
- TRIKL initial launch markets
- Uttar Pradesh, Haryana, Maharashtra
- TRIKL distillery location
- Rampur Distillery
- Morpheus Brandy market share
- 60%
- Morpheus Whisky ingredients
- Imported Scotch malts and Indian grain spirits