Archive · 24 Jul 2025
Nintendo and Lego Team Up for Game Boy Set Release
Remember the Game Boy?
It's back, but as a Lego set!
This new set lets you build a mini version of the classic handheld console.
The real Game Boy, which came out in 1989, let people play games on the go, like Super Mario Land.
The Lego set will have buttons, a screen and even game cartridges.
Nintendo is hoping people who loved the Game Boy when they were kids will want to buy this toy now.
The Game Boy was a big deal, selling millions because it was simple, tough, and had lots of fun games.
Nintendo and Lego are releasing a 421-piece Game Boy Lego set, mirroring the original handheld console.
The set includes buildable cartridges for Super Mario Land and The Legend of Zelda: Link’s Awakening.
The original Game Boy, released in 1989, was a groundbreaking portable console.
The Game Boy was popular for its durable design, simple interface, and extensive game library.
Nintendo is tapping into nostalgia as a key marketing strategy, with adults buying toys.
- Who
- Nintendo and Lego.
- What
- A Lego set resembling the original Nintendo Game Boy.
- When
- Released on October 1st, 2025, preorders available now.
- Where
- Lego Store in the US.
- Why
- To capitalize on nostalgia and the popularity of the original Game Boy.
Fans of retro games
Skeptical Consumers
Value for money
Fans of retro games
Excited for the nostalgic value and opportunity to relive childhood memories.
Skeptical Consumers
May consider the price of the set to be high.
- Product
- Lego Game Boy Set
- Pieces
- 421
- Release Date
- October 1st, 2025
- Price
- $60
- Included Games (Cartridges)
- Super Mario Land, The Legend of Zelda: Link’s Awakening
- Original Game Boy Release
- 1989