South India Leads in Term Insurance Rider Purchases, Study Reveals

Imagine you're buying a basic plan for emergencies, like a simple umbrella.

This is like a basic term insurance.

Now, sometimes you can add extra features to that umbrella, like extra strong fabric or a special handle, for a little more money.

These are called 'riders' for insurance.

A new study shows that people in the southern part of India are buying these extra features (riders) much more often than people in the north.

For example, they're adding protection for accidents or serious sicknesses.

People in the north are not buying as many of these extra protections.

The study also found that men and women tend to choose different types of riders based on what worries them most.

Hyderabad and Bengaluru are cities where people are really keen on these add-ons.