Archive · 31 Jul 2025
Fox Acquires Stake in Indycar, Extends Rights Deal
Fox, a TV company, is now partners with Indycar, which organizes exciting car races, buying part of the company to help it grow.
They plan to create better online content, promote the races more, and support the drivers.
More people are watching Indycar races.
Together, Fox and Indycar aim to make the sport even bigger.
Fox acquired a one-third stake in Penske Entertainment, which owns Indycar Series and Indianapolis Motor Speedway.
Financial details of the deal were not disclosed.
The agreement includes an extension of Fox's existing sports rights deal.
Partners expect the investment to drive growth, focusing on digital strategy and content.
Indycar's viewership and attendance are increasing, including a sell-out Indy 500.
- Who
- Fox and Penske Entertainment.
- What
- Fox acquired a one-third stake in Penske Entertainment, the owner of Indycar Series and Indianapolis Motor Speedway.
- When
- The deal was recently announced.
- Where
- Involves Indycar Series and Indianapolis Motor Speedway.
- Why
- To boost growth for Indycar and increase its reach.
- Parties Involved
- Fox & Penske Entertainment
- Stake Acquired
- One-third
- Series Involved
- Indycar
- Key Venue
- Indianapolis Motor Speedway
- Focus Areas
- Digital strategy, promotion, & driver development
- Viewership Increase (Indy 500)
- 41%
- 2025 Season Viewership Increase
- 31%