Archive · 25 Jul 2025
Lotte India Launches Pepero Biscuits, Eyeing Market Growth
Lotte India is bringing Pepero, a popular Korean biscuit, to India!
They've built a factory and made the biscuits a little sweeter to please Indian tastes.
The company hopes young people will love it.
The biscuits will come in two flavors and cost between ₹20 and ₹70.
Lotte is also doing well with its other treats, like Choco Pie, which is especially popular in rural areas where people sometimes use it as a birthday cake.
They are expecting lots of money in sales this year.
Lotte India is introducing Pepero, a Korean biscuit brand, in India.
The company invested ₹475 crore in its Rohtak plant for Pepero manufacturing.
Pepero will be available in Original and Crunchy variants, priced from ₹20 to ₹70.
The product is made in India and adapted to Indian preferences for sweetness.
Lotte India expects ₹2,000 crore revenue in CY2024, with ₹800 crore from confectionery.
- Who
- Lotte India, a part of Lotte Group.
- What
- Lotte India is launching Pepero, a Korean biscuit snack.
- When
- The launch was announced on July 24, 2025.
- Where
- India.
- Why
- To capitalize on the growing popularity of Korean products and increase revenue.
- Product
- Pepero biscuits
- Variants
- Original, Crunchy
- Price Range
- ₹20 - ₹70
- Investment
- ₹475 crore
- CY2024 Revenue Target
- ₹2,000 crore
- Confectionery Contribution (CY2024)
- ₹800 crore