Archive · 9 Aug 2025
Indians Use Social Media for Financial Product Discovery
In India, many people are now using social media like Facebook, Instagram, and WhatsApp to learn about money and financial products.
About 81% of people use these platforms to find information before buying things like loans or investments.
They're also using short videos on apps like Instagram to understand tricky financial terms.
Even when deciding what to buy, they are using the internet, which means that it is an integral part of their financial choices.
Many people trust podcasts and influencers for financial advice more than traditional sources.
81% of Indian consumers use Facebook, Instagram, or WhatsApp to discover financial products.
Digital platforms play a key role throughout the decision-making process for products like loans, investments, insurance, and savings.
Six out of eight touchpoints in the purchase journey of financial products are now digital.
57% of users rely on Instagram and 53% on Facebook to make informed financial decisions.
75% trust financial podcasts, while 67% look to influencers and subject matter experts for guidance.
- Who
- 81% of Indian consumers.
- What
- Consumers in India are increasingly using social media platforms to discover financial products.
- When
- The trend is current.
- Where
- India.
- Why
- Digital platforms are playing a key role in financial decision-making.
Traditional Financial Education
Digital Financial Education
Source of Information
Traditional Financial Education
Reliance on expert columns and in-branch consultations.
Digital Financial Education
Increasing influence of short-form content and social media creators.
- Platforms Used
- Facebook, Instagram, and WhatsApp
- Consumers Using Platforms
- 81%
- Platforms Influence
- Discovery, Evaluation, and Purchase
- Digital Touchpoints
- 6 out of 8 in purchase journey
- Users Relying on Instagram
- 57%
- Users Relying on Facebook
- 53%