Zee Partners with FanCode for ZIM vs IND Streaming

When India played Zimbabwe in a cricket series, many fans thought they could watch it on ZEE5 because of the FIFA World Cup.

But they found out that while ZEE had the TV rights through Unite8 Sports, the digital streaming rights were with FanCode.

This was surprising because ZEE owns ZEE5.

The reason is that sports rights are often split across platforms to reach more people and make more money.

Unite8 Sports is new and needs to attract viewers, so keeping cricket exclusive helps.

FanCode is great for sports fans who want to pay only for specific matches.

DD Sports also shows the matches for free.

This way, different platforms serve different audiences without competing directly.