10 months ago
Indian Brands, BMW Showcase New Models at EICMA 2025
Big motorcycle shows are happening in Milan where companies show off their newest bikes!
Indian companies like TVS and Hero are showing off brand new electric motorcycles, including a sporty streetfighter from TVS called the Apache EV and an electric bike named Vida VXZ from Hero.
TVS is also bringing back a famous British motorcycle brand, Norton, with a new superbike.
Royal Enfield is teasing a bigger adventure bike called the Himalayan 750 and a new cruiser motorcycle.
Even BMW is showing off a smaller adventure bike called the F450 GS.
These companies are all trying to make a splash with their new designs and technologies for riders around the world.
TVS will globally reveal its Apache EV electric naked motorcycle and the new Norton V4 superbike.
Hero MotoCorp is set to premiere the Vida VXZ electric motorcycle, expanding its EV offerings.
Royal Enfield is teasing the upcoming Himalayan 750 adventure bike and a new cruiser.
BMW Motorrad will unveil the new F450 GS, entering the entry-level adventure segment.
Indian manufacturers TVS, Hero, and Royal Enfield are making significant global model reveals at EICMA 2025, alongside BMW.
- Who
- TVS Motor Company, Hero MotoCorp, Royal Enfield, and BMW Motorrad
- What
- Unveiling new electric motorcycles, superbikes, adventure bikes, and cruisers.
- Where
- Milan, Italy (at EICMA 2025)
- When
- Today (referring to the day of the EICMA 2025 event's key reveals)
- Why
- To showcase new models, expand product portfolios, enter new market segments (like electric performance bikes), and compete with international manufacturers.
Focus on Electric and New Segment Entry
Focus on Expanding Existing Segments and Engine Capacity
Electric Vehicle Strategy
Focus on Electric and New Segment Entry
TVS is launching an electric naked motorcycle (Apache EV), and Hero MotoCorp is unveiling its Vida VXZ electric motorcycle, signaling a strong push into the global EV market with performance-oriented models.
Focus on Expanding Existing Segments and Engine Capacity
While not directly opposing electric, the focus for Royal Enfield is on expanding its petrol-powered offerings with a new adventure bike (Himalayan 750) and a cruiser, indicating a continued strategy in traditional motorcycle segments alongside potential future EV plans.
Brand Revival vs. Established Platforms
Focus on Electric and New Segment Entry
TVS is set to globally debut the Norton V4 superbike, representing a revival of an iconic British marque under TVS ownership, focusing on premium engineering and construction.
Focus on Expanding Existing Segments and Engine Capacity
Royal Enfield is teasing new models based on existing and expanded platforms, such as the Himalayan 750 with a new parallel-twin engine and a cruiser likely based on the 650 platform, leveraging established brand recognition and engine architecture.
Key facts
- Event
- EICMA 2025
- Location
- Milan
- TVS Debuts
- Apache EV (electric naked motorcycle), Norton V4 superbike (global debut)
- Hero MotoCorp Debut
- Vida VXZ Electric Motorcycle (world premiere)
- Royal Enfield Teasers
- Himalayan 750 adventure bike, new cruiser (possibly Bullet 650 platform based)
- BMW Debut
- F450 GS (entry-level adventure motorcycle)
Timeline
Delhi launches EV Policy 2.0 with subsidies.
Then, it extends EV subsidies until March 2026.
In response, India pushes for electric motorcycle growth.
Now, TVS and Hero prepare to launch electric bikes.
Quotes
Sudarshan Venu
TVS chairman and managing director
“The brands always have to evolve with time. We have also done a tech demonstrator already on an electric superbike at Norton.”
livemint.com
“In the future, electric motorcycles are something that could be an opportunity.”
livemint.com
Subhabrata Sengupta
partner at Avalon Consulting
“In an e scooter, the shape results in a good location for the battery and motor. In bikes, it needs to be more remote. Moreover, scooters can run at low speed limits but bike expectation is 80 kmph min.”
livemint.com
“It will be more high end as of now”
livemint.com
The company
referring to VIDA
“Built on a modular platform with advanced smart connectivity, the Ubex offers class-leading ride comfort and versatility, setting a new standard for electric motorcycles.”
livemint.com
Sources
EICMA 2025 Live Updates: TVS Apache EV, Royal Enfield Himalayan 750, Hero Xpulse 421, BMW F450 GS Debut Today In Milan
Norton to Unveil 4 New Bikes at EICMA 2025 - Here’s Everything You Need To Know
Hero MotoCorp Unveils Micro Electric Four-Wheeler Under New 'Novus' Range From Emerging Mobility Business Unit VIDA
Next wave in India's electric mobility: TVS, Hero arm themselves with e-motorcycle tech, designs
EICMA 2025: Live News Updates TVS Apache EV, Royal Enfield Himalayan 750, Hero XPulse 421, To Debut in Milan
Hero MotoCorp launches VIDA Novus EV micro car at EICMA 2025
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