Archive · 3 Jul 2025
Dior Faces Criticism Over Mukaish Embroidery, Lack of Artisan Credit
Dior created a $200,000 coat with beautiful Indian embroidery called Mukaish, which uses metal wires to make pretty patterns.
This technique comes from India, and it takes a lot of skilled workers and time to create this coat.
However, some people are upset because Dior didn't mention or thank the Indian artisans who actually made the embroidery, just like Prada got in trouble before for using Indian designs without giving credit.
Dior's $200K coat features traditional Indian Mukaish embroidery.
The coat is from Jonathan Anderson's debut collection for Dior.
The Mukaish technique originated around the Awadh region in Lucknow, India.
The embroidery technique involves using metal strands twisted into designs.
Critics have noted the omission of credit to Indian artisans.
- Who
- Dior and its creative director Jonathan Anderson, along with Indian artisans.
- What
- Dior's $200,000 coat features Mukaish embroidery without crediting Indian artisans.
- When
- Jonathan Anderson's debut collection was unveiled in Paris on June 27.
- Where
- The coat was showcased in Paris and the Mukaish embroidery technique originated in the Awadh region of Lucknow, India.
- Why
- Critics are concerned with the omission of credit to the Indian artisans who crafted the Mukaish embroidery.
Concerns about Cultural Appropriation
Business Considerations
Credit and Acknowledgment
Concerns about Cultural Appropriation
Dior should acknowledge and credit the Indian artisans.
Business Considerations
The focus is on the final product, not necessarily the artisans behind it.
- Brand
- Dior
- Price of Coat
- $200,000
- Technique
- Mukaish embroidery
- Origin of Mukaish
- Awadh region, Lucknow, India
- Embroidery Process
- Twisted metal strands
- Debut Collection
- Jonathan Anderson