Archive · 23 Jan 2026
Zepto Drops 10-Minute Branding After Labour Ministry Suggestion
Zepto, a quick commerce company, recently met with India's Labour Minister.
The minister suggested that Zepto and similar companies stop advertising 10-minute deliveries.
Zepto agreed and removed this branding.
The company also praised the government for helping them create many jobs.
Zepto is planning to raise a lot of money through an IPO.
Other companies like Blinkit and Swiggy Instamart also removed the 10-minute delivery branding.
Zepto's CEO Aadit Palicha called the Labour Ministry's suggestion to remove 10-minute delivery branding fair.
Zepto has created over 180,000 jobs for delivery partners and 40,000+ other positions with government support.
The company is open to further government inputs to improve operations.
Zepto, along with Blinkit, Swiggy Instamart, and Flipkart Minutes, removed '10-minute' delivery branding last week.
Zepto has filed preliminary papers with SEBI to raise ₹11,000 crore through an IPO.
- Who
- Zepto Co-Founder and CEO Aadit Palicha, Labour Minister Mansukh Mandaviya
- What
- Zepto and other quick commerce firms removed '10-minute' delivery branding
- When
- January 21, 2026 (meeting), January 22, 2026 (article publication)
- Where
- India
- Why
- Following Labour Ministry's suggestion and pressure from labour rights groups
- Company
- Zepto
- CEO
- Aadit Palicha
- Labour Minister
- Mansukh Mandaviya
- Delivery Partners Employed
- 180,000+
- Other Positions Created
- 40,000+
- IPO Amount
- ₹11,000 crore
- Other Companies Affected
- Blinkit, Swiggy Instamart, Flipkart Minutes
Sources
Zepto CEO Aadit Palicha Welcomes Labour Ministry's Call To Drop '10-Minute' Branding, Commits To Government Partnership
Removing 10-min delivery branding fair suggestion; open to more inputs from govt: Zepto's Palicha
Indian Entrepreneur Goes Blinkit-Free For 5 Months, Realises 10-Min Delivery ‘Removed Planning’ From Life: ‘They Run For Our Cravings'
