Archive · 7 Jan 2026
Reliance Revives Nostalgia Brands for FMCG Growth
Reliance, a big company in India, is bringing back old favorite brands to sell new things like snacks and foods.
They made a lot of money last year, and one of their brands, Campa, is doing really well.
They want to keep growing by making more people remember and love these old brands.
Reliance's FMCG arm saw revenue surge from Rs 3,000 crore in FY24 to Rs 11,500 crore in FY25.
In Q2 FY26, the FMCG business recorded Rs 5,400 crore in sales.
Campa is the biggest contributor to this growth.
The strategy involves reviving nostalgia brands for modern FMCG success.
This is part of a larger plan to expand Reliance's presence in the FMCG market.
- Who
- Reliance Industries
- What
- Reviving nostalgia brands for FMCG growth
- When
- FY24-FY26
- Where
- India
- Why
- To expand FMCG market presence
- Company
- Reliance
- FMCG Revenue FY24
- Rs 3,000 crore
- FMCG Revenue FY25
- Rs 11,500 crore
- Q2 FY26 Sales
- Rs 5,400 crore
- Key Brand
- Campa